DEEPEN YOUR COACHING EFFICACY WITH NEW SKILLS
Writing Compelling Copy
In this four-week course, we will explore some simple strategies for writing compelling copy for your coaching website, blog, course, email newsletters, or even social media posts. This class will help you utilize basic skills and strategies for writing content that will speak to your audience, connect to your message as a helping professional, and set you up for success to serve your clients and share your unique message.
In this course we will explore:
1. Your why and your purpose for writing.
2. Your ideal client/participant/reader and the importance of identifying this person before you start writing.
3. How you can align your writing with your mission and the services you offer as a coach.
4. How you can plan and organize your website content, blog, newsletters, and social media posts to better reflect what you do and who you are as a coach.
The Writer's Workshop
Do you have a book in your heart, but are overwhelmed with the process of writing and the idea of self-publishing? Where do you start and how do you cross the finish line? This six-week course is a deep dive into the incremental steps that will lead you towards a published book. First you will look at your why and your motivation for writing and sharing your message. This is an important first step that is sometimes overlooked.
In this course you will:
Look at who you need to be to start writing, keep writing, and ultimately complete your book.
Examine and explore your ideal reader.
Set up a consistent daily writing process that supports you and your strengths, and also helps you address any fears, blocks, and resistances that may show up.
Begin the process of creating an in-depth book plan.
Discuss resources for self-publishing as well as common myths related to the traditional publishing industry.
This class will include practical and experiential activities as well as live coaching at times (not in every session).
Your instructor is Heather Doyle Fraser. Heather is the Founder of the Compassionate Mind Collaborative and its parent company, Beyond Change, LLC based in Dublin, Ohio. Heather is a coach, consultant, and author of multiple books. With more than 20 years of experience in the publishing industry, Heather utilizes compassionate mind training to help her clients focus on what truly is important in their lives, and then from that place, share their message and their voice through developing a book or other writing project.
In addition to coaching, writing, and creating publishing solutions to fit every person, one of Heather’s greatest joys in life is being able to sing and perform locally and nationally in the Ladies of Longford, a high energy, all women contemporary Celtic band.
Breath as Medicine
Discover the power of intentional breathing physiology and psychology as a dynamic way of improving a client’s level of health and well-being, fitness, and overall performance. No matter whether you’re working in the corporate or healthcare environment, offering your clients health-improvement strategies that target the leading causes of ill-health today is key.
As stress continues to rank as the primary challenge to our health, prevention and self-care programs should include tools and strategies to reduce stress instead of adding to accelerated aging and ill-health. Dysfunctional breathing (primarily instigated by stress) is playing a role in 4 of the top 5 leading causes of death and symptoms of ill-health.
Ed Harrold’s Breath AS Medicine™ training (BreathMed) focuses on nasal dominance by applying the principles and philosophy of yoga breathing (or pranayama) to improve breathing rates and patterns; thereby, improving brain health, heart health, respiratory health, nervous system imbalances, endocrine health, circadian & ultradian rhythms as well as cognitive function and emotional intelligence.
“If I had to limit my advice on healthier living to just one tip, it would be simply
to learn how to breathe correctly.” ~Dr. Andrew Weil
Pranayama (or yoga breathing) is the science of learning to control the breath
for various physiologic, biochemical, biomechanical, and psychological outcomes
overlooked in current health, fitness, and wellbeing programs.
Breath AS Medicine™ (BreathMed) is a highly effective modality for both the prevention of illness as well as therapy for managing and/or reversing existing chronic illness. With evidence-based concepts & strategies, this training is specifically designed for wellness coaches who want to learn the art, science, and application of yoga breathing as a self-care, wellness & well-being, patient-care and patient-education practice in prevention, lifestyle medicine, behavior change, and supplement to conventional care.
This class will guide participants through an in-depth sequence of learning activities to enhance your understanding and application of Motivational Interviewing knowledge and skills you may already have. Participants will:
Explore the different ways to support behavior change included in the Motivational interviewing four processes: Engaging, Guiding, Evoking and Planning
Expand your skills in applying the key principles and core skills of MI
Discuss sharing information with your patients/clients using coaching competencies
Deepen and vary reflective listening skills, eliciting change talk and responding effectively to sustain talk, discord and change talk
Develop additional skills for helping clients/patients to explore and resolve their ambivalence about health behavior change.
Apply and practice MI skills and strategies designed to evoke motivation for change.
Adapt the MI method and spirit to best fit participants’ current practice setting.
The widely used approach of Motivational Interviewing (MI) offers many evidence-informed, person-centered communication skills and techniques to compliment your coaching competencies. Professionals can use these skills to achieve successful and sustained behavior outcomes and encourage growth and progress with their clients.
There is robust scientific evidence to support the efficacy of MI in helping patients make positive health-behavior changes. Research has demonstrated that motivational interviewing can improve client engagement, help to resolve client ambivalence, and promote client activation in activities that lead to better health outcomes.
Learning activities will include demonstrations, class discussions and presentations, and small group exercises, with opportunities for participant practice with feedback.
Consider attending this class if you are a coach or healthcare professional who:
Works with people to change health behaviors.
Are interested in learning more about MI or building/increasing the MI knowledge skills you already have
Would like to translate MI knowledge into practice.
Desires hands-on opportunities to hone MI skills.
Feel more confident in using your Motivational Interviewing skills
Suggested resource (not required): Motivational Interviewing: Helping People Change, 3rd Edition (Applications of Motivational Interviewing) by William R. Miller and Stephen Rollnick | Sep 7, 2012
Group Coaching Basics
This 6-week course on group coaching is a win-win-win. You reach more people and your clients access more affordable coaching. And, everyone benefits from the supportive network and creative power of a community. The ability to create groups, effectively market to groups, and conduct group sessions requires that you learn new skills and that you apply your core coaching skills in new ways.
Participants will learn:
• how to develop a successful group coaching practice
• what group coaching is and how it differs from individual coaching
• logistics of group coaching (determining group size, meeting length, fees, etc.)
• how to manage group dynamics
• how to market your program
This class includes both sharing of ideas and practice. Participants will have the opportunity to be coached and coach others as we explore the unique dynamics provided by a group environment.
Week #1: Group Coaching Introduction: Definition, Challenges and Opportunities
Week #2: Structuring Your Group Experience
Week #3: Creating a Community
Week #4: Preparing Your Toolbox
Week #5: Finding Your Niche and Marketing
Week #6: Skills Practice
About Michael Scholtz
Michael is co-author of the successful Rodale book: Coach Yourself Thin, certified by the American College of Sports Medicine, American Council on Exercise, National Strength and Conditioning Association, and USA Track and Field. He worked at the Duke University Diet and Fitness Center from 1991 to 2001, including 3 years as fitness director. Michael co-founded NOVO Wellness in 2001 and has since helped thousands lose weight and keep it off through NOVO programs and consulting services.
Frequently asked questions
What continuing education is available?
Essential Marketing for Coaches:
Coaching Clients to Weight Loss:
What is the refund policy?
Cancellations and refund requests must be received in writing via mail or email. Any applicable refund will be determined by the date that the request is mailed or sent (if requested by email) according to the following policy:
If you request a refund prior to the class start date, you may receive a refund for 95% of the course fee.
No refunds will be granted after the first class