DEEPEN YOUR COACHING EFFICACY WITH NEW SKILLS 

Time:
2-3:15 pm ET

Essential Marketing for Coaches: 
Intuitive and Intentional Strategies

for Growing your Coaching Business

Dates:
Wednesdays, January 20-February 24, 2021

Cost:
$395

Facilitator: Jennifer Bristol

75-minute 6-week course hosted via Zoom

Registration deadline: 5 p.m. ET Friday, January 15

CEUs: Wellcoaches 7.5, ACSM 7.5, NBHWC 7.5 

Class will be recorded each week and posted for review
 

Becoming a coach can be immediately rewarding when it comes to client work, but a little more daunting when you realize you’ve been thrown into the entrepreneurship pool at the same time, with little guidance on the business side of building your practice. Much of the information available about business-building feels harsh and counterintuitive to service-based entrepreneurs.

 

However, there is a way to use the same integrity, intention, and intuition you use with your coaching clients to build that business - one with a foundation and marketing strategy that supports both how you want to work and how you want to live.

 

Whether you’re just getting started, upleveling your practice, or completely burned out and just know something needs to change, we’re going to dig deep for clarity, then put the pieces of the puzzle together so your business and lifestyle both thrive.

Participation in this course will help you tap into your highest level of service by identifying and attracting your ideal clients consistently, put your resources to work for you - your time, your materials, and your money, identify holes in the foundation of your business and create an intentional brand and culture, take control of your content (maybe even uncover some resources you didn’t know you had!), master your messaging by learning to create copy and have conversations that convert, and ultimately amplify your outreach, impact, and income as a coach. This is an experiential course with dozens of processes and tools to help you implement new strategies and changes immediately. A custom workbook will be provided.

 

About Jennifer Bristol

Jennifer Bristol is a transformational coach who helps clients anchor ancient wisdom into the modern practicality of running their lives and businesses in order to achieve radical results. She works with coaches, creatives, and entrepreneurs to manage energy, mindset, and strategy development for optimizing business growth and personal freedom.

Time:
2-3:15 pm ET

Coaching Clients to Weight Loss

Dates:
Thursdays, January 21-March 11 2021

Cost:
$450

Facilitators: Wellcoaches Faculty Greg Hottinger and Michael Scholtz

Registration deadline: 5 p.m. ET Monday, January 18, 2021

CEUs: Wellcoaches 10, ACSM 10, NBHWC 10, NCHEC 10, CDR 10

(Please note NCHEC requires live attendance for credit)

Materials: Coach Yourself Thin

Class will be recorded each week and posted for review

(This series was formerly titled Overcoming Obstacles to Weight Loss)

There are many mixed messages to consider when coaching any client toward the goal of weight loss. There is pressure from society to achieve a specific body weight or shape. And when a client's weight is considered a health risk there is also pressure from the healthcare field. As a result, many overweight clients have unrealistic expectations and low self-acceptance and feel defeated by efforts to lose weight.  

 

And, for those who are overweight but active and healthy, research shows that losing as little as 5% of body weight can make a positive health difference, including the prevention of Type II diabetes.    

 

Navigating this world of confusing information, often conflicting standards and expectations is difficult. With the increasing prevalence of our population dealing with issues related to overweight and obesity, coaches need to be appropriately skilled to assist their clients working toward a healthier life.
 

Participation in this course will give you:

  • an understanding of the evidence of how people lose weight

  • an in-depth look at seven key obstacles to weight loss

  • an exploration of dozens of practical tools designed to help your clients approach weight loss or weight maintenance in a compassionate way

 

Greg and Michael use their book Coach Yourself Thin (Rodale Press, 2012) as a platform for identifying coaching questions, strategies, and tools to help your clients achieve a healthier body image, a more balanced relationship with food and find personally satisfying ways to move more.  

 

About Greg Hottinger
Greg is co-author of the successful Rodale book: Coach Yourself Thin, is accredited by the Academy of Nutrition and Dietetics. He worked as a nutrition educator at the Duke University Diet and Fitness Center from 1998 to 2001 and the Duke Center for Integrative Medicine from 2000 to 2006. 

About Michael Scholtz
Michael is co-author of the successful Rodale book: Coach Yourself Thin, certified by the American College of Sports Medicine, American Council on Exercise, National Strength and Conditioning Association, and USA Track and Field. He worked at the Duke University Diet and Fitness Center from 1991 to 2001, including 3 years as fitness director. Michael co-founded NOVO Wellness in 2001 and has since helped thousands lose weight and keep it off through NOVO programs and consulting services.

Design Coaching

Group Coaching Basics

This 6-week course on group coaching is a win-win-win. You reach more people and your clients access more affordable coaching. And, everyone benefits from the supportive network and creative power of a community. The ability to create groups, effectively market to groups, and conduct group sessions requires that you learn new skills and that you apply your core coaching skills in new ways. 

Participants will learn:

• how to develop a successful group coaching practice

• what group coaching is and how it differs from individual coaching

• logistics of group coaching (determining group size, meeting length, fees, etc.)

• how to manage group dynamics

• how to market your program

 

This class includes both sharing of ideas and practice. Participants will have the opportunity to be coached and coach others as we explore the unique dynamics provided by a group environment.


Class Outline

Week #1: Group Coaching Introduction: Definition, Challenges and Opportunities

Week #2: Structuring Your Group Experience

Week #3: Creating a Community

Week #4: Preparing Your Toolbox

Week #5: Finding Your Niche and Marketing

Week #6: Skills Practice
 

About Michael Scholtz
Michael is co-author of the successful Rodale book: Coach Yourself Thin, certified by the American College of Sports Medicine, American Council on Exercise, National Strength and Conditioning Association, and USA Track and Field. He worked at the Duke University Diet and Fitness Center from 1991 to 2001, including 3 years as fitness director. Michael co-founded NOVO Wellness in 2001 and has since helped thousands lose weight and keep it off through NOVO programs and consulting services.

Motivational Interviewing:

Applying evidence-based strategies for positive behavior change

This class will guide participants through an in-depth sequence of learning activities to enhance your understanding and application of Motivational Interviewing knowledge and skills you may already have.  

Participants will:  

  • Explore the different ways to support behavior change included in the Motivational interviewing four processes: Engaging, Guiding, Evoking and Planning 

  • Expand your skills in applying the key principles and core skills of MI

  • Deepen and vary reflective listening skills, eliciting change talk and responding effectively to sustain talk, discord and change talk

  • Develop additional skills for helping clients/patients to explore and resolve their ambivalence about health behavior change.  

  • Apply and practice MI skills and strategies designed to evoke motivation for change. 

  • Adapt the MI method and spirit to best fit participants’ current practice setting.

The widely used approach of Motivational Interviewing (MI) offers many evidence-informed, person-centered communication skills and techniques to compliment your coaching competencies. Professionals can use these skills to achieve successful and sustained behavior outcomes and encourage growth and progress with their clients. 

 

There is robust scientific evidence to support the efficacy of MI in helping patients make positive health-behavior changes. Research has demonstrated that motivational interviewing can improve client engagement, help to resolve client ambivalence, and promote client activation in activities that lead to better health outcomes. 

 

Learning activities will include demonstrations, class discussions and presentations, and small group exercises, with opportunities for participant practice with feedback. 

 

Consider attending this class if you are a coach or healthcare professional who:  

  • Works with people to change health behaviors.  

  • Are interested in learning more about MI or building/increasing the MI knowledge skills you already have 

  • Would like to translate MI knowledge into practice.

  • Desires hands-on opportunities to hone MI skills.

  • Feel more confident in using your Motivational Interviewing skills for the national board exam. 
     

About Darlene Trandel
With more than 25 years of clinical practice, research and teaching in the health care industry, Darlene is an experienced family nurse practitioner, professional coach, consultant, educator, and researcher Her focus is on caring for the entire well being of the person and partnering with them to find ways to thrive. She brings her skills to assist her clients to prevent/reduce the risk of disease and better manage chronic conditions as well as to reach higher levels of health, vitality, and well being. Darlene received her academic training at the Universities of Virginia, Washington, North Carolina and Harvard and has many years of clinical, research and faculty appointments at these institutions. In addition to being a licensed Nurse Practitioner and a Professional Certified Coach (International Coaching Federation), she holds numerous advanced health/clinical coaching certifications, is a well-published author and sits on several national advisory boards. Currently Darlene is faculty in multiple ICF-Approved Coaching Programs and graduate university programs, delivers workshops in evidence-based coaching strategies and provides services as a health/well being coach and consultant to individuals and organizations. Darlene also is a guest lecturer for the Science of Coaching courses at Harvard and a contributing team member of the National Consortium for Credentialing Health and Wellness Coaches (NCCHWC).  

Design Coaching

This course will provide students with a deeper understanding of the Design Thinking model and how to use it in the work of coaching and human services. It will review key components of Design Thinking theory and related skills to apply in working with clients. Through the series, participants will dive deeply into the “Designing Your Life” tools such as reframing, using meters as measures, odyssey planning and prototype ideation. Time will be spent practicing the application of these skills and getting real-time feedback on how to grow as a coach, and as an expert using coaching. There will be an opportunity to discuss ongoing support and resources.
 

About Kelly Davis Martin
Kelly Davis Martin, a Wellcoaches Faculty and Mentor, who also is a certified Designing Your Life Coach. She helped to bring Design Thinking into the Wellcoaches curriculum. Kelly is a Professional Certified Coach with the ICF, a Board Certified Coach and a National Board Credentialed Health and Wellness Coach. She has a Masters in Public Health and is completing her Doctorate in Behavioral Health.

Frequently asked questions

What continuing education is available?


Essential Marketing for Coaches: Wellcoaches 7.5, ACSM 7.5, NBHWC 7.5, NCHEC 7.5, CDR 7.5 (Please note NCHEC requires live attendance for credit)

Coaching Clients to Weight Loss: Wellcoaches 10, ACSM 10, NBHWC 10, NCHEC 10, CDR 10 (Please note NCHEC requires live attendance for credit)




What is the refund policy?


Cancellations and refund requests must be received in writing via mail or email. Any applicable refund will be determined by the date that the request is mailed or sent (if requested by email) according to the following policy: If you request a refund prior to the class start date, you may receive a refund for 95% of the course fee. No refunds will be granted after the first class





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