Deepen Your Coaching Efficacy With New Skills
Essential Marketing Workshop Series
Facilitator: Jennifer Bristol
Date/time: 6-8:30 p.m. ET Tuesdays,
April 26, May 24 and June 21
CEUs: Wellcoaches 7.5, NBHWC 7.5
Becoming a coach can be immediately rewarding when it comes to client work, but a little more daunting when you realize you’ve been thrown into the entrepreneurship pool at the same time, with little guidance on the business side of building your practice. Much of the information available about business-building feels harsh and counterintuitive to service-based entrepreneurs.
However, there is a way to use the same integrity, intention, and intuition you use with your coaching clients to build that business - one with a foundation and marketing strategy that supports both how you want to work and how you want to live. Whether you’re just getting started, up-leveling your practice, or completely burned out and just know something needs to change, we’re going to dig deep for clarity, then put the pieces of the puzzle together so your business and lifestyle both thrive.
Participation in this course will help you tap into your highest level of service by identifying and attracting your ideal clients consistently, putting your resources to work for you - your time, your materials, and your money, identify holes in the foundation of your business, and create an intentional brand and culture, take control of your content (maybe even uncover some resources you didn’t know you had!), master your messaging by learning to create copy and have conversations that convert, and ultimately amplify your outreach, impact, and income as a coach.
This is an experiential course with dozens of processes and tools to help you implement new strategies and changes immediately. A custom workbook will be provided.
This 3-part workshop series will cover the following topics in each session:
Foundation & Flow + Materials & Resources
6-8:30 p.m. ET Tuesday, April 26
- How to take control of your time, money, and other resources
- How to discover and attract your ideal clients
- Hone in on the breadth and depth of existing resources and put them to work for you
- How to construct and price a program/offer
Branding, Culture & Values + Messaging & Selling
6-8:30 p.m. ET Tuesday, May 24
- Understand basics of branding and storytelling
- Understand tangible aspects of branding such as look and style
- Understand intangible aspects of branding such as engagement and consistency
- Learn how to express brand through copywriting, influence, and subtle selling strategies
Monetizing Your Message + Writing Your Marketing Plan
6-8:30 p.m. ET Tuesday, June 21
- How to build campaigns
- How to engage affiliates or joint ventures
- Identify advertising and public relations opportunities and strategies
- Compile a comprehensive, actionable marketing plan for your offer or entire business
Using the power of the natural world to help heal, inspire, and challenge
Facilitator: Michael Scholtz
Date/Time: Noon-1:30 p.m. ET Wednesdays, May 25-June 15
CEUs: Wellcoaches 6, ACSM 6, NBHWC 6
We will explore empirical evidence of the positive effects of nature on emotional and physical well-being. From beneficial bacteria in the soil we touch, to breathing in the aromatics of plants and trees, to listening to the calming quality of birdsong, nature measurably impacts our health. We’ll discuss some of the compelling science as well as some ideas for helping clients connect to nature in a way that soothes and heals.
Beyond the benefits to our health, nature can inspire us to greater things. Being in the outdoors can help clients to tap into positive emotions, which can open their eyes to new pathways and resources they are not fully utilizing.
And, in nature, we can seek challenges. Nature provides an arena where adventures can unfold. We will talk about ways clients can discover their own growth-promoting adventures.
Participants in the course will benefit from the following learning:
You will learn about scientific evidence that supports how nature positively impacts our health and well-being.
You will learn about resources that you can share with clients to help them better utilize the healing powers of the outdoors.
You will learn about how nature can lead to inspiration, creating a space for your clients to create more expansive visions and take on more growth opportunities.
You will learn about resources that you can share with clients to help them use nature experiences to tap into inspiration.
You will learn about ways in which clients can use outdoor adventure as a tool for growth.
Informational Session and Q&A
To learn more about the course, please watch this recorded informational session and Q&A hosted May 16.
Group Coaching Basics
Facilitator: Michael Scholtz
Date/time: October 5-November 9 (tentative dates)
CEUs: Wellcoaches 9, ACSM 9, NCHEC 9, NBHWC 9
This 6-week course on group coaching is a win-win-win. You reach more people and your clients access more affordable coaching. And, everyone benefits from the supportive network and creative power of a community. The ability to create groups, effectively market to groups, and conduct group sessions requires that you learn new skills and that you apply your core coaching skills in new ways.
Participants will learn:
• how to develop a successful group coaching practice
• what group coaching is and how it differs from individual coaching
• logistics of group coaching (determining group size, meeting length, fees, etc.)
• how to manage group dynamics
• how to market your program
This class includes both sharing of ideas and practice. Participants will have the opportunity to be coached and coach others as we explore the unique dynamics provided by a group environment.
Week #1: Group Coaching Introduction: Definition, Challenges and Opportunities
Week #2: Structuring Your Group Experience
Week #3: Creating a Community
Week #4: Preparing Your Toolbox
Week #5: Finding Your Niche and Marketing
Week #6: Skills Practice
Facilitator: Darlene Trandel
CEUs: Wellcoaches 10, ACSM 10, NCHEC 10, NBHWC 10
This class will guide participants through an in-depth sequence of learning activities to enhance your knowledge, skills and application of MotivationaI Interviewing and add to your coaching competencies.
Explore the different ways to support behavior change included in the Motivational interviewing four processes: Engaging, Guiding, Evoking and Planning
Learn and apply the key principles and core skills of MI
Deepen and vary reflective listening skills, eliciting change talk and responding effectively to sustain talk, discord and change talk.
Develop additional skills for helping patients to explore and resolve their ambivalence about health behavior change.
Explore the approach and principles MI uses to share information
Apply and practice MI skills and strategies designed to evoke motivation for change.
Adapt the MI method and spirit to best fit participants’ current practice setting
The widely used approach of Motivational Interviewing (MI) offers many evidence-informed, person-centered communication skills and techniques to compliment your coaching competencies. Professionals can use these skills to achieve successful and sustained behavior outcomes and encourage growth and progress with their clients.
There is robust scientific evidence to support the efficacy of MI in helping patients make positive health-behavior changes. Research has demonstrated that motivational interviewing can improve client engagement, help to resolve client ambivalence, and promote client activation in activities that lead to better health outcomes.
Learning activities will include demonstrations, class discussions and presentations, and small group exercises, with opportunities for participant practice with feedback.
Consider attending this class if you are a coach or healthcare professional who:
Works with people to change health behaviors.
Are interested in learning more about MI or building/increasing the MI knowledge/skills you already have
Would like to translate MI knowledge into practice.
Wants a hands-on opportunity to hone MI skills.
Preparation materials for the class will be provided.
Suggested resource (not required): Motivational Interviewing: Helping People Change, 3rd Edition (Applications of Motivational Interviewing) by William R. Miller and Stephen Rollnick | Sep 7, 2012
Magnificent Messmaker® Mindset Workshop – Getting Out of Your Own Way
Facilitator: Sheryl Richard
Do you want to bravely show up as your authentic self, embracing and working toward what you want in your life?
Does fear of success, messing up, or failing keep you from pursuing what is meaningful for you and retreating to a comfort zone?
Are any of these pain points for you: vulnerability, transparency, shame, inadequacy?
Have perfectionistic tendencies gotten in the way of who/how you want to be and what you want to accomplish?
Welcome to this class if you answered yes to any of those questions. Take a deep breath and know that you are not alone. Many of us go through life as though everything needs to be perfectly polished, including ourselves, in order for things to be accomplished or even started. We compare ourselves to others, overthink, plan, and prepare to the point of chronic procrastination. We exaggerate our strengths while masquerading our weaknesses and shortcomings for fear that we will be exposed. Why is this so? Well, there are various reasons. The thoughts and the narratives running through our minds are among the culprits. What do we do about it? We can accept that we are in this together, have grace for ourselves and others, and allow our experiences to be springboards rather than showstoppers in our resolve to resiliently persevere, grow, achieve, and thrive.
This class entails a review of, and deeper dive into, the concepts presented in the previous two Magnificent Messmaker® member classes (recordings included with registration). Sheryl Richard will walk participants through the Magnificent Messmaker® framework, which involves Self-Determination Theory and Triple Threat™ as they are related to growth mindset and healthy perspectives. She will also share practices and tools to carry the learning forward with real-life applicability. Breakout discussions, in-and-outside of class exercises, and other experiential opportunities will allow participants to explore perspectives of (and relationship with) failure, success, and what it means to thrive. Participants will learn practical ways to embrace and embody their authentic selves. In addition, guest speakers will share their perspectives and experiences, modeling what it means to be a Magnificent Messmaker®
The learning objectives for this course are:
Discuss the concept of Magnificent Messmaker®, Triple Threat™, and Self-Determination Theory
Identify practices for improving perspectives
Identify opportunities and practices for navigating the fear of messing up
Address healthy responses to making mistakes, failure, and success
Commit to cultivating a growth mindset